Wednesday, June 29, 2011

New Designs
of Glamma Momma Shirts

Finally done printing the 6 new Glamma Momma shirt designs I made for my sister-in-law Erlaine. I'm glad I was able to finish them this month (though late). Now her shirt brand has 7 designs available at her online store Shopping Spells. She will also consign them soon to a store in a mall here in Alabang.

Erlaine belongs to a network of young moms. Proud new moms full of enthusiasm about raising their first baby and at the same time helping their husbands bring food on the table. She created Glamma Momma Shirts for hip moms like her. All these shirts are my interpretation of her ideas. My favorites of the new designs are the "I teach, I nurture, I love", "moms know best", "dads rock but moms rule", and also the "I love BF" (breastfeeding), which is my first 2-color print. I hope the mommies will like our shirts and inspire us to create more designs for them. ^_^

Friday, June 24, 2011

My Old Works:
An Untitled and Unsigned Painting

This rather gay male erotica painting is made of latex paint on canvas that is stretched over a 24" x 30" wood panel. I do not recall when it was done. Umm...2005? I didn't sign it nor gave it a title. I felt that I didn't have to. I made it just to fill a bare wall.

It is taken from a photograph that I grabbed from the web. I didn't take note of the photographer hehe. Actually, there's another painting underneath this artwork, painted on the wood panel. Another unsigned and untitled painting by me. I got tired of it so I stretched canvas over it and painted something new.

From the very few paintings I've done, this is the only one that still exists. The others were made of pastel on paper and they were unframed so they got destroyed in storage.

As I write this post I wondered why I didn't develop my painting skills and make more. Suddenly I feel that the life of a visual artist like me would not be complete without making at least one series of paintings. I should make this one of my goals...

Wednesday, June 22, 2011

The Moto-Industry Shirt:
An Experiment on Shirt Marketing

I mentioned in an earlier post that I designed a t-shirt that I intend to sell to bikers. So here it is. I call it the Moto-Industry t-shirt. That's me modelling the shirt hehe. I really can't say that it is my design since I do not own any of the logos that I've placed there. On the shirt you will find 35 known logos in the motorcycle world. Aside from motorcycle brands, there are also brands of tires, parts, fuels, helmets and racing gears.

Anyway, I created the shirt as an experiment. I'd like to know the best strategy when it comes to producing and selling my own line of shirts. For this shirt, I target a specific market - motorcycle riders, because I am a rider myself. I printed the design, on 6 sizes of shirts in 3 colors, and I posted it on facebook. The plan is to sell them first to rider friends, then I'll visit other motorcycle clubs on their hang-out and sell the shirts to them too. I will also offer them roadside motorcycle shops for re-selling. Now that's gonna need some legwork. It is an active approach - I design for a niche market, print the shirts, then sell.

As soon as I get at least half of these shirts sold I will begin to try another approach wherein I design for the mass market, then advertise online, print what is ordered and then send the shirts. The effort here is in marketing the product online. In this rather passive approach, you wait for orders before you print. It is not as quick as the first approach but there's an advantage to it - I don't need to print on all of the shirts. So if the design is not selling anymore, the unprinted shirts can be used on another design.

Anyway, back to the Moto-industry t-shirt. I printed the first 25 shirts on the 2nd day of June. I actually made a mistake on the sizes. After printing I realized that I should have bought more large and extra-large sizes, less of the small size and shouldn't have bought extra-small. Silly me. I forgot that the men who usually ride big bikes are big men, and men usually want their shirts a bit slack. So they tend to wear the next larger size. So now I have to look for small and lean bikers to sell my 8 small and 5 extra-small shirts. Now this indeed is a disadvantage of the print-then-sell approach.

When I posted it on my biker group's page on facebook I got orders right away. I was able to sell 6 shirts when we got together for a co-member's wedding. One asked for 2 XL shirts but my only 2 XL shirts got sold already. And another asked for 4 XXXL shirts but I do not have that size. Darn.

So I bought and printed 24 more shirts a week after. This time only sizes L to XXL. But I had to put my selling experiment aside. Orders of new blogger shirt designs are coming in continuously and I have to print them alongside the mommy shirts that I am producing for my sister-in-law Erlaine, which she will consign to a store in mall here in Alabang. I hope to finish the mommy shirts before the month ends.

Speaking of consignment, I brought 15 of the Moto-industry shirts to my mechanic friend, James, so he could sell them in his motorcycle shop in Las PiƱas city. So now I have 27 shirts waiting to be sold. I'll get back to it as soon as I'm done with Erlaine's shirts. Hmm I realize, with all these other tasks, the sell-then-print approach seem to be more favorable. I think I will have to create my own online store. Hmmm...

Saturday, June 18, 2011

Let Forever Be
by The Chemical Brothers

This song by the Chemical Brothers, from their third album Surrender, was released in 1999. Yeah, it's old but it's one of my most favorite videos. I love the transition between the reality scenes and the dream scenes (where all the dancing happens). Cool ground-breaking effects under the direction of Michel Gondry.

Wednesday, June 15, 2011


It's the middle of the month and I haven't posted anything since the first day of June. Well the reason is that I have been busy busy busy. I've been working on the images for the online store owned by Fitz and me - Yup it's fully operational and Fitz has been sending shirts nationwide since our soft opening in June 7. I really like the template that Fitz used on our online store. He also made easy the processing of orders, as well as the inventory monitoring with the use of special widgets.

I've already printed 11 shirts that were ordered online - not bad for the first week . We currently have 4 designs and 7 available shirt colors. So if you're a blogger, do visit our store and get yourself a shirt! ^_^

Wednesday, June 1, 2011

It's June Too Soon

Does time fly quickly or crawl slowly? Should I say, "it has only been three months" or "it has been three months already"? If I feel that time passes at a fast clip, maybe it's because I've been moving slowly.
I've printed only 14 shirts last month. Those are the "Glamma Momma" shirts that Erlaine sold on Mother's Day. I've designed 4 more shirts by her request. They are all for moms with words like "certified mompreneur", "dads rock but moms rule", a vintage styled "moms know best" and a breast-feeding advocacy shirt that says "I love BF". I think it's a good idea to create a line of shirts for women with designs that lets them express their pride for being mothers.

No blogger shirts produced last month, though there are 3 new designs waiting in line. The development of the online store was put on hold for a moment because Fitz went touring. Anyway, he's back and he's gonna work on it again. We're launching the online store this month. When the store gets fully operational, we'll produce new designs every 3 weeks.

I've already made the stencils of the first two designs of my own line of shirts. They've been sitting on the floor for a week and it's only yesterday that I bought the plain shirts. This afternoon I've printed, on 25 shirts, a design I call the Moto-Industry Shirt. It's a print of 35 logos of popular brands in the motorcycle industry. That also include brands of helmets, racing apparel, fuel, parts, tires, etc. I'll post a pic soon.

These shirts should have been done a couple of weeks ago. I should be selling them by now. I could give valid reasons for the delay, like the bad weather that postponed the purchase of the shirts, or the repairing of a stencil (some portions are not burned properly so I had to carefully repeat the process on the bad areas). I'll understand a delay of two days, but two weeks? Have I been lax? These questions made me list down all the things I did in May - I've done purchasing trips, fabricated more pallets, printed and designed shirts, made stencils, blogged, went to a biker event, watched a movie, went on a date, had a quick dip in a nearby resort, lunched out with family...I can see that I was very much preoccupied last month but I think I need to manage my time better.

Another thing I did last month was the cleaning of our garage. I've decided to clear it up so I can set up a studio there and start my digital portraiture business. It's the only place in the house that's available, since the owners of the cars (my siblings) that used to park there have moved out. That's where I do my shirt printing, if you would recall.

The task wasn't easy. I had to move six crates of my brother's dusty and greasy junk (old car parts that has been sitting there for 4 years) to the back of the house with the rest of the other junk. And I'm not done yet - I still have to scrub the walls and I also have to devise a temporary covering on the iron grill gate for privacy.

Anyways, here's another month. I hope to accomplish more...