Tuesday, August 9, 2016

Back Into Printing!

\
 
Well I'm giving myself a pat on the back for getting back into printing. Yeah I finally found the drive to pick up that squeegee again. Facebook Memories has been showing me photos of shirts that I've printed 2 or 3 years ago as if they were poking me. Also I'm beginning to feel guilty about not accepting orders that I get through my blog and my FB page.

    But I'm still not accepting orders just yet. The pending second batch of El Nido shirts are being done and I am also now stocking up on printed shirts for my brand Buhay Bohemio. The shirts above, my Rasta-Britannica, was printed last week and this is the very first set of stocks ever done in the history of my t-shirt retailing business haha!

    Oh wait, I remember my Moto-Industry t-shirt that I made in 2011 where I've printed a stock of nearly 50 shirts as an experiment to see what strategy works best. That was the print-then-sell approach but I resorted to the print-when-ordered approach instead because it seemed practical. I only had to print one shirt and advertise it. Then I kept stocks of blank shirts of varied sizes and colors while my screens are on stand-by waiting for an order. That pretty much worked when people buy 1 to 5 shirts. Then re-sellers started ordering 12 to 30 different shirts. When they began ordering almost a hundred shirts with some designs using 3 ink colors, that's when I realized that the print-when-ordered approach could be quite stressful hehe.

    Perhaps the print-then-sell approach deserves a second chance. Maybe I only did it wrong. The original idea was, I design a shirt then print 50 pieces and that's it. No more re-prints. Then sell them while designing the next shirt. Because it took a while before I was able to sell at least 30 of the Moto-Industry shirts (probably because I didn't market it well enough or the appreciation of the design is limited to motorcycle riders), I became less confident about producing stocks for the second shirt design and the other designs that followed.

    I really don't know why I never though of this before, but with regards to stocks, I realize that I do not need to print 50 pieces of shirts for every design that I have. All I need is to print a complete size set of 12 or 15 pieces per design. Like two pieces of each size (XS, S, M, L, XL, 2XL). If I want a design to be available in two colors, then I print 30. I can print an entire set in a day. I can choose to do the printing 2 or 3 times a week to produce more stocks and replace those that got sold. After all, I do screen-print my own designs and that's an advantage that I should take advantage of haha!

    So now that I am ending my 9-month hiatus from printing, I'm gonna do a quick inventory of my blank tees and tank-tops and will start printing on all of them. Because it came to me that printed shirts have a better chance of being sold than blank shirts that are just kept in a big plastic box.

   It has been a year since I produced a new design. The last 3 shirts I designed was release June last year. I said that I will stop producing new designs for a  moment and concentrate on making stocks. But I think I'm gonna try to produce at least 6 new Buhay Bohemio shirts this year. So watch out for those! ^_^

No comments:

Post a Comment